The Latino community will soon become the largest demographic in the United States and is projected to account for most net new workers until 2030. With the rise of the digital economy, it is essential that employers provide the tools and resources to ensure that Latino workers are not left behind in the workforce.
A new SHRM report confirms that access to the tools necessary to build digital skills is lacking in cities with sizable Latino populations. This means that employers are not doing enough to help Latino workers gain the literacy needed to succeed in the digital economy.
The digital divide between Latino workers and their white counterparts is still wide. According to the report, only 56.2% of Latino workers have digital literacy skills compared to 77.1% of white workers. Employers must take responsibility for helping to bridge this divide.
The first step employers can take to ensure that Latino workers aren’t left behind in the digital economy is to provide access to technology and digital training. Employers should purchase the necessary equipment, such as laptops and tablets, and provide free or low-cost digital literacy training to their Latino employees. Additionally, employers should also provide access to online job postings, job search services, and other digital resources.
Employers should also make sure that their Latino employees have the necessary skills to use the technology they are provided. Digital trainings should include instruction on how to use basic applications, such as word processing and spreadsheet software. Additionally, employers should also provide instruction on how to use more advanced tools such as social media and customer relationship management (CRM) platforms.
In addition to providing access to technology and digital training, employers should also create a culture of inclusion and acceptance for Latino workers. Employers should create opportunities for Latino workers to network and build relationships with their peers. They should also provide mentorships and other support systems to ensure that Latino workers have the resources they need to succeed in the digital economy.
Finally, employers should ensure that their hiring practices are equitable and that they are taking advantage of the skills and talents of the Latino workforce. Employers should look beyond traditional hiring practices and consider candidates from different backgrounds to ensure that they are taking advantage of the skills and experiences that Latino workers can bring to the organization.
The digital economy is rapidly changing the workforce. Employers have a responsibility to ensure that Latino workers have the tools and resources they need to be successful in this new economy. By providing access to technology and digital training, creating a culture of acceptance, and ensuring equitable hiring practices, employers can ensure that Latino workers are not left behind in the digital economy.
